Ecommerce Websites & Recommendations for Dealing With Google Panda
About Google Panda As a search engine, Google aims to provide the best quality results in response to its users’ queries. Panda was an update to Google’s search results ranking algorithm. When the...
View ArticleIs Long Copy Good for Ecommerce Stores?
The short answer: yes. Surprised? Trust me, long copy sells. I know, I know: “shorter is better” and “less text, better design” blahbity blah. Mile-long websites filled to the brim with text might...
View ArticleEssential Content Every Ecommerce Website Needs
When you are building a great shopping site, having a functioning, easy-to-use shopping cart is only part of the battle. An essential hurdle you need to overcome is trust. You need to show the customer...
View ArticleUsing Heatmaps to Optimize Your Ecommerce Website
My grandfather owned a furniture store and used to sit behind the counter and observe how his customers interacted with his products. When an item in a great location got overlooked he would quickly...
View ArticleDuplicate Content on Ecommerce Websites
Whether due to negligence or corner-cutting, duplicate content hurts your SEO. Let’s talk about the different ways in which it happens, and how to deal with each of them. There are three kinds of...
View ArticleHow to Remove Old Products From Your eCommerce Website
If you are running an eCommerce business, you’ll eventually have to deal with products that change, go out of stock, or get discontinued. In this article we will be looking at how to best handle each...
View ArticleHow to Write Content to Boost Sales on Your Ecommerce Site
Whilst strong imagery, straightforward navigation and competitive pricing are all important for any Ecommerce site, written content is still key. If you can’t convince a visitor to become a customer,...
View ArticleSEO for Eommerce Product Pages
Previously, we looked at SEO for the eCommerce Category Page. In this article we’re going to be drilling down one step further and looking at SEO for product pages. The URL As with all aspects of SEO,...
View Article6 Youtube Videos to Inspire Your Team to Success
You may have realised this by now but there are many crucial things we can learn from watching Youtube videos — like how to get a girlfriend, create a successful ecommerce site, pretend to understand...
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